SK hynix is ushering in a new future by leading the technology-based IT ecosystem.
With tenacious commitment and technological innovation, SK hynix is striving to make a future where all stakeholders and members of society enjoy shared growth. By establishing a system of a new brand identity, SK hynix is aiming to become a maker of a better world at the core of advanced technology.
Purpose
Making a better world
with all members of society
by leading the tech-based
IT ecosystem
with all members of society
by leading the tech-based
IT ecosystem
Values
Tenacity & Commitment
Advanced Tech.
Prosperity Together
Advanced Tech.
Prosperity Together
Drivers
Leading Technology
Trusted Partnership
Shared Social Value
Trusted Partnership
Shared Social Value
Brand Identity
Technology Innovator for a Better World
Brand Slogan
- Purpose
- The mission of SK hynix
- Values
- The unique values upheld by all SK hynix members
- Drivers
- The reasons for which customers/society choose and support SK hynix
- Brand Identity (BI)
- The identity & ultimate goal of SK hynix which reflects the Purpose/Values/Drivers
- Brand Slogan
- A more symbolic and concise version of the BI
